Since 2010, the Safer Seas Service has been providing real-time water quality updates for beach users across the UK. Years after it’s launch, with many engaged and passionate users, the app had struggled with performance issues and was in need of significant restoration to continue to keep communities and beach users safe.
Surfers Against Sewage are one of the most popular and active marine conservation charities in the UK. Their mission is to unite and empower communities to take action to protect oceans, beaches, waves, and wildlife. They saw the opportunity that reinvigorating the app could bring; not only to continue to protect water users from pollution but also to engage their members with new environmental initiatives.
Launched at the start of the 2019 UK bathing season, the app has already garnered a 5 star rating from users on both Google and Apple app stores. The app has also won travel/leisure app of the year at the UK App Awards. For the first time ever, the app covers Scottish beaches and we have increased coverage to over 350 locations across the UK. The app also enables Surfers Against Sewage to keep their users informed with the latest campaign initiatives, helping to increase awareness and increase engagement with environmental issues, such as their plastic-free campaign: the creature.
Our work has brought the Safer Seas Service back into prominence, modernising the experience that it offers users and increasing the effectiveness of the app overall.
By focusing their efforts on a next-generation mobile app, any charity organisation can deliver a successful service whilst building awareness and engagement within their community, while delivering value for their donors.