Delivering the best digital experiences to your customers is a priority in all businesses. Understanding what drives a positive customer experience is unique to each business; personalisation, ease, and service all have a role to play. The opportunity is immense – delivering great experiences are a huge driver of customer advocacy and satisfaction, which are in turn strong drivers of revenue.
P&O carried over 10 million customers between the UK and continental Europe last year, so delivering the best experiences to their customers is a pivotal part of their strategy and ongoing success.
Since the launch of the app, P&O have continued to go from strength to strength announcing an increase in tourist carryings over almost 5 percent, delivering their strongest July since 2015. They’ve also been recognised with “Best Ferry Company” and “Favourite Ferry Company” awards at the Globe Travel Awards 2018.
We have changed the way in which P&O approach their communications and given them real insight into how to drive the best digital experiences for customers.
We know that a range of organisations in travel, retail, hospitality and more could benefit from empowering the experiences they deliver with the features of this app, providing a dynamic, simple and informed experience.