What’s the best way to modernise a legacy mobile application and enable innovation? Many organisations have started to develop the 2nd generation of mobile apps. Unlocking the latest technology enables the improvement of the customer journey, increase product penetration and drive revenue for their businesses.
The price comparison market is highly competitive and subject to continual change driven by customer trends and the accelerating evolution of technology. Confused.com, the UK’s first and longest-running price comparison site, wanted to live up to their mission of “helping customers win” by providing them with a genuine utility for getting an accurate insurance quote, more quickly and efficiently than ever before.
Innovation out of the box
We launched the new and improved Quick Quote app with a range of value-added features including “My Garage”, helping customers to manage everything for their vehicle in one place.
We were able to significantly increase downloads as well as the number of quotations the app is currently rated 5 stars on the Google / Apple app stores. Confused.com recently announced that they doubled their profits in 2020, citing improved customer experiences and customer journeys as a key contributor to their success.
By focusing on building a modern, best in class mobile application, we’ve been able to give Confused.com a genuine utility to engage and retain their customers in a market where loyalty is a significant challenge.
We know that a range of financial services, retail and hospitality businesses could benefit from developing a next-generation mobile app, empowering customers to achieve their goals with the latest technology.