Successful app-development partnership delivers huge boost to app uptake
Having worked hand-in hand to bring it’s app back to life, Dootrix and Confused.com have forged a close working relationship. Now Dootrix provides a retained team to help Confused.com build its app into a feature-rich experience whose popular appeal has become central to the brand’s future.
Downloads up 400% Monthly Active Users up 900% Ratings: 4.5-5 Stars
Initial app development project to create intuitive user experience
Microsoft recommended three potential partners and Confused.com chose Dootrix. Dootrix proposed building the new version of the app with technology that complimented Confused.com’s existing tech stack (initially using Xamarin, and due to move to .NET MAUI) so that not only would it integrate more readily with Confused.com’s back-end infrastructure (built heavily on Microsoft Azure), but it would also allow the brand to bring the project in-house if and when it chose to.
The process involved re-imagining the entire customer journey and drew on extensive behavioural analysis. The result was an intelligent, intuitive user experience.
Dootrix executed a series of detailed API and back-end data integrations. The team also developed ‘My Garage’, an in-app dashboard of value-adding services for customers, including reminders for MOT and tax renewal.
The initial project was six months. Dootrix enhanced the app end-to-end, enabling customers to get insurance quotes quicker than ever before.
“It looked good. It worked well. It was released onto Apple and Google’s app stores and there was strong uptake,” says Dootrix’s CTO, Kevin Smith.
“We have a good team at Dootrix, a strong, technical team who could grasp what we wanted to do quickly,” says Kristian Parr, Head of Engineering for Confused.com. “The budget needed careful management, and we didn’t always have detailed specifications for what we wanted. We’d want to do something, test it and then, when needed, try something else. Dootrix was happy to work in that way.”
“Dootrix was flexible and pragmatic, while also being very diligent. We were able to figure it out together as we went along. They were much more focused on getting us to a place of success rather than ticking off boxes.”
As Katie Hearn-Cross, Confused.com’s Senior Product Manager for returning customers, puts it: “Dootrix is an extension to our team. We've had a really positive experience with them. It has worked really well.”