--- title: Software Factory description: Hiring takes months. Outsourcing buys hours, not outcomes. Software Factory gives you senior architects and AI-native engineering on demand. Fixed cost pcm image: https://www.dootrix.com/hubfs/SOFTWARE%20FACTORY.png --- ## Software Factory: **shape, build, support software faster.** # A software delivery engine **for work that cannot wait.** Senior technical judgement, hands-on engineering and AI-native delivery, ready to shape, build and support software faster than permanent hiring allows. Start the conversation × Principal Architect Led Senior Engineers Deployed Agentic SDLC Predictable Costs Retained Context ![puregym](https://www.dootrix.com/hs-fs/hubfs/puregym.png?width=200&height=128&name=puregym.png) ![gridserve](https://www.dootrix.com/hs-fs/hubfs/gridserve.png?width=200&height=128&name=gridserve.png) ![heathrow](https://www.dootrix.com/hs-fs/hubfs/heathrow.png?width=200&height=128&name=heathrow.png) ![gbg](https://www.dootrix.com/hs-fs/hubfs/gbg.png?width=200&height=128&name=gbg.png) ![uni_of_nottingham](https://www.dootrix.com/hs-fs/hubfs/uni_of_nottingham.png?width=200&height=128&name=uni_of_nottingham.png) ![puregym](https://www.dootrix.com/hs-fs/hubfs/puregym.png?width=200&height=128&name=puregym.png) ![gridserve](https://www.dootrix.com/hs-fs/hubfs/gridserve.png?width=200&height=128&name=gridserve.png) ![heathrow](https://www.dootrix.com/hs-fs/hubfs/heathrow.png?width=200&height=128&name=heathrow.png) ![gbg](https://www.dootrix.com/hs-fs/hubfs/gbg.png?width=200&height=128&name=gbg.png) ![uni_of_nottingham](https://www.dootrix.com/hs-fs/hubfs/uni_of_nottingham.png?width=200&height=128&name=uni_of_nottingham.png) This is fast, but not reckless **Principal architect** input shapes the route before delivery starts moving at pace. Experienced engineers work on delivery and **ship production-grade software**. AI agents **accelerate planning, coding, testing and documentation** under engineering control. What ships is observable, maintainable and **ready for your team to own.** Clear direction. Senior execution. AI-native workflow. Software that stays supportable. ## Most organisations are not short of ideas. **They are short of the ability to act on them.** You have product ambition, an engineering backlog, delivery pressure, and an internal team that is already stretched. Building a permanent engineering function is slow, expensive, and hard to justify against a need that is changing in real time. Hiring senior architects takes months. Onboarding takes longer. By the time the team is ramped, the priority has moved. The conventional alternatives all solve the wrong problem. Staff augmentation gives you bodies but not enough judgement. Open-ended T&M creates drift and weak commercial discipline. Fixed-price work locks scope before reality has finished shaping. Each of them transfers risk back onto you. What you actually need is a retained capability. One with senior judgement included, hands-on from day one, with throughput that compounds the longer it runs. Not a temporary team. Not a one-off project. A delivery engine that gets more effective the more context it learns. **That is what Software Factory is built to be.** ### Decide For unclear routes, risky decisions and technical choices that need **senior judgement before build begins.** ### Ship For priority software that needs senior **engineering capacity, agentic delivery and production-grade execution.** ### Sustain For software that needs **monitoring, fixes, support and continuous improvement** after launch. ![puregym](https://www.dootrix.com/hubfs/puregym.png) > “You guys were a big step ahead. Our business is fitness and gyms.I didn't have the skills internally to take my team to where they needed to be.” Gordon Lucas Group Software Engineering Director, PureGym [ Read the case study → ](https://www.dootrix.com/work/ai-enabled-engineering-teams-at-puregym?hsLang=en) ![gordon-lucas](https://www.dootrix.com/hubfs/gordon-lucas.png) ## Not staff augmentation. Not T&M. Not a project. This is a new commercial model that pairs economic discipline with the seniority and adaptability the work actually needs. What Matters Conventional Answers Software Factory Commercial Model Optimised around labour, scope, or resource supply. Retained monthly model with a clear quarterly structure. Judgement Often bought separately or left with the client team. Senior judgement included from the start. Momentum Context resets between hires, suppliers, or projects. The capability compounds quarter by quarter. Operating feel More coordination overhead and less shared context. A pod that stays in rhythm with the work. ### Commercial Model Conventional Answers Optimised around labour, scope, or resource supply. Software Factory Retained monthly model with a clear quarterly structure. ### Judgement Conventional Answers Often bought separately or left with the client team. Software Factory Senior judgement included from the start. ### Momentum Conventional Answers Context resets between hires, suppliers, or projects. Software Factory The capability compounds quarter by quarter. ### Operating feel Conventional Answers More coordination overhead and less shared context. Software Factory A pod that stays in rhythm with the work. ## Software Factory in the wild Three engagements that show what a retained AI-native delivery capability looks like when it's pointed at real customer problems.   [![puregym-card-bg](https://www.dootrix.com/hubfs/puregym-card-bg.jpg) ![puregym](https://www.dootrix.com/hubfs/puregym.png) ### AI Enabled Software Engineering Teams at PureGym Senior judgement and AI native delivery embedded alongside an internal team. Lifting throughput without raising headcount. Read the case study → ](https://www.dootrix.com/work/ai-enabled-engineering-teams-at-puregym?hsLang=en) [![proveit-card-bg](https://www.dootrix.com/hubfs/proveit-card-bg.jpeg) ![proveit-logo](https://www.dootrix.com/hubfs/proveit-logo.png) ### Scaling advocacy in FS&! with agentic AI A retained Build engagement that turned a ProveIt ambition into a production agentic platform. Faster replies, scaleable support, full human oversight. Read the case study → ](https://www.dootrix.com/work/scaling-advocacy-in-fsi-with-agentic-ai?hsLang=en) [![fynloai-card-bg](https://www.dootrix.com/hubfs/fynloai-card-bg.jpeg) ![fynloai-logo](https://www.dootrix.com/hubfs/fynloai-logo.png) ### AI-native carbon offset platform, built in 5 days Architect mode at full pace: an AI-native prototype delivering emissions tracking, offsetting, and fleet insights in a working week. Confidence provided ahead of any commitment to scale. Read the case study → ](https://www.dootrix.com/work/ai-native-carbon-offset-with-fynlo?hsLang=en) Technical ambition. Constrained bandwidth. ## Let's talk. **30 minutes.** A short conversation will usually clarify whether Software Factory is the right shape for where you are now and whether Architect, Build, or both is the right way in.  Start the conversation × ### 42 days average time to hire a single software engineer - Glassdoor ### 45% of tech leaders say talent shortages are the top roadblock to their objectives - Deloitte ### 26 weeks before a new hire reaches full productivity - Forbes