We designed and developed a modern reimagination of the Quick Quote mobile app, empowering existing customers to get accurate, up to date car insurance quotes on their mobile in a matter of minutes.
The process of getting an insurance quote is often complex and time-consuming but by using a design thinking approach, we were able to significantly reduce the steps the customer had to take to get a quote. Focusing on the user experience, we modernised the visual design. Moving away from a purely functional display to include a simple onboarding process, visual cues, and custom animations to create a visually engaging and simplified experience.
Providing accurate information that customers can trust is fundamental to the success of the application. We worked closely with Confused.com in the development of custom APIs to provide Tax & MOT data for each vehicle scanned by the app.
Engineered with Xamarin Forms, we were able to develop a fully cross-platform application at pace, using a single code base. This approach resulted in reducing development time and the ongoing friction to change, enabling innovation and evolution going forward. By using intelligent Azure services such as notification hub we were able to efficiently deliver a feature-rich application to push key information to customers, such as MOT reminders, increasing customer engagement and app ‘stickiness’.
We launched the new and improved Quick Quote app with a range of value-added features including “My Garage”, helping customers to manage everything for their vehicle in one place.
We were able to significantly increase downloads as well as the number of quotations the app is currently rated 5 stars on the Google / Apple app stores. Confused.com recently announced that they doubled their profits in 2020, citing improved customer experiences and customer journeys as a key contributor to their success.
“At Confused.com we’re always looking for ways that innovation can improve the value we can add to our customers. Quick Quote is instrumental in helping us evolve the way we engage and retain our customers, driving our business forward.”
Adrian Defta
HEAD OF INNOVATION FOR CONFUSED.COM
By focusing on building a modern, best in class mobile application, we’ve been able to give Confused.com a genuine utility to engage and retain their customers in a market where loyalty is a significant challenge.